COLOURFUL MEMORY MAKING FALL'26
FALL ’26 IS HERE!
There is something special about Fall. The air turns crisp, the light gets softer and nature changes colour almost every day. It is the season of long walks, muddy shoes, warm layers, weekends outside and small moments that somehow turn into the best memories.
For Fall ’26, we wanted to capture exactly that feeling. A collection full of colour, texture, comfort and personality, made for kids to move, explore and make memories in. Because for us, fall should never feel grey.
THE ART OF AO76
Artworks have always been part of the AO76 DNA. In the early days, it was often our name, American Outfitters, printed big and bold across a piece. Since then, our artworks have grown into a whole playful world of their own.
Every season, new prints and graphics are drawn in-house at our headquarters in Nazareth. Some are small and subtle in a logo badge, others come as stripes, funny graphics or bold artworks across the front or back. Made to add colour, character and a little fun to what kids wear every day.
COLOUR WITH CHARACTER
Every season starts with a new colour story and choosing the right shades is something we do together. Everyone on the team can share ideas, favourites and unexpected colour combinations. From there, we mix, compare, rethink and fine-tune until everything feels just right.
This fall, fluo green, sky blue, funky purple, soft rose, forest green, rich teal and warm bordeaux bring energy to the collection, balanced with softer shades like ivory, dark natural, dune and soft grey.
Because colour can bring out personality, make a face light up and brighten even the greyest fall and winter days. It adds energy, makes combinations more exciting and gives kids the freedom to show a little more of who they are through what they wear.
ADD A LAYER, LOSE A LAYER
Fall is the season of changing temperatures, which makes layering part of the fun.
The Fall ’26 collection offers plenty of soft, easy pieces to build a look around, from long-sleeved tees and polos to turtlenecks and high-neck tops. On milder days, they work perfectly on their own. When it gets colder, simply add another layer.
Bodywarmers are an easy favourite, with reversible styles that switch from a rain-ready side to soft fur, as well as short colourful versions and longer, more classic styles. Jacket-style shirts add another effortless option in between.
For colder days, our sweaters come in slightly heavier qualities than our summer styles, while our cosy knits bring extra warmth and softness. We carefully select different yarn qualities and create our own blends to find just the right balance of comfort, softness and durability. Add a layer, lose a layer, and keep moving through fall.
MADE FOR MEMORY MAKING
At the end of the day, Fall ’26 is about more than colours, artworks, knits and layers.
It is about dressing kids for the moments that make the season memorable: walks through crunchy leaves, dancing in the rain, camping in style, fairground fun, school trips, hot chocolate in the autumn sun and spontaneous plans along the way.
Comfortable enough to move in, colourful enough to make an impression and varied enough for every kid to find their own style.
Dressing memories since 1976. Making new ones every season.
