A FRESH NEW SEASON

Following its introduction for Summer ’26, we’re bringing The Orange Label into a second season. Launched as part of our 50th anniversary year, The Orange Label is our more refined take on the colourful and playful AO76 universe.

For Fall ’26, we continue to build on the signature details introduced in its first season: clean lines, classic colours, elevated fabrics, carefully considered fits and, of course, our distinctive orange patch. Timeless silhouettes meet effortless comfort, because looking a little more dressed up should never get in the way of being a kid.

WARMER. RICHER.

For its second season, The Orange Label moves into Fall and Winter with a warmer, richer character.

For boys, we’ve reimagined timeless favourites for colder days. Long sleeved polos, turtlenecks and chunky knits in winter inspired patterns come together with soft cashmere crewnecks and corduroy trousers in classic colours. The result ? A refined winter wardrobe that still feels easy to wear.

For girls, statement glitter pieces bring just the right amount of sparkle, while an uplifting Back to School matching set steals the show. Soft blue essentials, crisp white shirts, cashmere knits and classic jackets complete the collection with a refined yet playful touch.

FOR MOMENTS THAT FEEL A LITTLE MORE SPECIAL

We created The Orange Label for moments that ask for something extra. Family gatherings, celebrations or simply those days when you feel like dressing up a little more.

Quality remains at the heart of every piece. We carefully select fabrics that combine refinement with the comfort and durability you expect from AO76. And that little orange patch? It gives every piece its recognisable finishing touch.

MADE TO MIX WITH AO76

The Orange Label was designed to sit naturally alongside our main collection. Mix a polished piece with a colourful AO76 favourite, dress it up or bring it back down. There are no rules.

With its second season, The Orange Label continues to grow within our AO76 universe. Timeless in character, contemporary in attitude and, above all, designed for kids.

Discover The Orange Label Fall ’26 collection online and in all seven AO76 flagship stores.