VOSSELARE PUT: THE PLACE TO BE

A perfect Easter holiday tip with kids: Vosselare Put. A hidden natural gem and the ideal place to spend a day together outdoors.

For many of our team members, this was the place to be when we were kids ourselves. We still remember the water and the slides, and the cosy grass field where long midday picnics slowly turned into cosy, playful afternoons.

Blowing bubbles, playing old-school games, taking each other’s Polaroid picture. All the kids together on a blanket. A moment we, as parents, will not forget. A quiet kind of peace, watching them connect and play outside.

CHILDHOOD MEMORIES

On warm days, we would take the little boat out on the water, drifting across the surface and rocking it just to startle each other. We challenged each other to jump off the high springboard or took pictures along the way for our scrapbooks.

We crossed the water again and again with the pull boat, not because we needed to, but because it felt like adventure. We turned the big wheel ourselves, making our way across and picking up more friends on the other side.

PICTURE PERFECT

It was also the perfect backdrop to capture important family moments, both in our memories and on camera. Communion and spring celebration photos were taken between the blossoms or along the winding paths.

DRESSING MEMORIES

And the funny part is, we were already dressed in AO76 back then. Those were the clothes we wore for these moments. Comfortable, easy, made to move, yet always with a refined sense of beauty. Soft, pleasant fabrics, rich colours and playful prints made each garment feel truly unique, while giving us confidence in our play and adding a joyful boost to every celebration.

That is what Dressing Memories means to us. We do not just create clothes, we create garments that live with your kid. Pieces that combine comfort and beauty in a natural way. Clothes that allow them to run, to climb, to laugh, to sit in the grass without thinking twice, while still looking effortlessly beautiful. Designed with care, in comfy fits and fabrics, refined artwork techniques and thoughtful details that make each moment feel just a little more special.

Because real celebrations are not about standing still. They are about living fully, moving freely and being together. About celebrating your kid’s life in the most natural way, surrounded by family and friends, with a sense of beauty that feels easy, warm and real.

NEW SPRING CAMPAIGN: ENJOY THIS EASTER HOLIDAY !

In this back to memory lane spirit, we created our new campaign to inspire you to take your kids outside, relive your own childhood memories and build new ones together. And to help you dress those moments in the most beautiful way.

We designed looks for every kind of personality, shown in movement, just as they are meant to be worn. Pieces that adapt to different family moments and feel just as good as they look. From casual chic outfits for a family picnic, relaxed styles for a day by the water or matching looks for those picture perfect moments or spring celebrations.

Let it bring you back for a second. Think about your own childhood. The freedom, the play, the simple joy of being outside. Now pass that feeling on. Inspire your kids with little adventures, with time together, and with clothes that allow them to fully live those moments. Have a beautiful Easter holiday together !