archive sale for boys & girls

Winter 23 Outlet

product tag is 'outlet'

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BEHIND THE BRAND

76 QUESTIONS FROM A KID'S PERSPECTIVE

You already know how children are ! As soon as they start asking questions, we learn how little we actually know. Though in this case, the questions were all about the making of AO76, so naturally we had a lot of interesting stories to share.

The two charming reporters Ziggy and Robert visited our headquarters and interviewed the masterminds behind AO76, starting off with our CEO Gaspard Poelman, who is also the son of the Head of styling, Patricia Vandemoortele, who has been designing the collections for the last 29 years.

In true fashion, the boys were so fascinated by our brand and asked so many questions that we lost count. We've selected the most exciting ones for you to watch.

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