It's Give Back Friday !

The day following Thanksgiving, commonly referred to as Black Friday, has become one of the busiest shopping days of the year across the world. Traditionally, retailers roll out a variety of deals for their customers to kick off the Christmas shopping season with. 

Though for us, we like to spoil our customers all year round in a purposeful way that inspires your little ones to do good, while looking good.

We gave Black Friday our trusted AO76 twist & turned it into a much more meaningful sale and called it 'Give Back Friday'. We didn't get the #BeKindCrew name by chance !

During this worldwide event, we want to spoil you with a meaningful discount that brings awareness to two issues that matter to us most: children & sustainibility.

On 'Give Back Friday' (24.11.22 until 28.11.22), you'll be able to give the gift that keeps on giving, by donating €1 to the kid's charity Habbekrats, which will activate -20% on all of our planet friendly products in your shopping cart ! We'll match all donations made during Give Back Friday.

Just like any craftmanship, AO76 will always be a work in progress that continues to push itself. Not all of our designs are 100% sustainable yet, but it is our goal to do so, and we will reach that goal.


Name a more meaningful sale than one that changes the world, one step at a time ? We strongly believe that your children are the future. Investing in their health, education & sense of style, means investing in ours.

That's why we founded the BeKindCrew in 2020, our very own initiative to help young voices feel heard. Joining the Crew allows them to express themselves in style by sharing kindness, while seeking adventure. 

Our biggest & most important #BeKindAct yet, will be this year for Habbekrats, a Belgian youth organization that is committed to help children between ages 8 to 18 that seek warmth, friendship, adventure & more. 


Since 1991, it has been Habbekrats' mission to help young people find their way in our society. Thanks to their support, the kids have been able to develop into fellow citizens who make amazing contributions to our community and future.

Habbekrats achieves these goals by offering accessible projects and activities to all. AO76 proudly supports this & wants to build a stylishly warm and safe future for all youngsters !

Get ready to make a difference & to put a smile on their face, while saving 20% on our planet friendly collection, made out of beautifully crafted organic & recycled cotton !


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