A REFINED EVOLUTION

Orange Label marks a moment of evolution. Created to celebrate 50 years of AO76, this refined capsule reflects how our style grows with time, rooted in craftsmanship and shaped by today.

Designed for kids and teens with an eye for style, Orange Label is made for moments that ask for something special. Family gatherings, celebrations, or days when dressing becomes a conscious choice.

Timeless silhouettes are elevated through clean lines, quality fabrics and subtle details. Sharp tailoring meets soft comfort, sophisticated yet effortless. You’ll recognise The Orange Label by its refined fits, elevated materials, classic colours, discreet branding and our signature orange label, a new understated expression within AO76.

FABRICS & FINISHES

Orange Label is made with carefully selected fabrics that combine comfort, quality and refinement.

The capsule features woven cotton fabrics, including qualities with a subtle metallic finish for a refined touch, fine woven stripe patterns for a clean tailored look, and 100 percent high quality cotton classically woven with a soft satin finish for a smooth comfortable feel. Lightweight linen and cotton blends offer breathability and ease, finished with a special treatment to enhance softness.

Each fabric is chosen to elevate the look while staying easy to wear. Timeless and effortless.

FITS & SILHOUETTES

Orange Label introduces classic fits that balance timeless style with a contemporary feel. At the heart of the capsule is the classic blazer for girls and boys, a true must have essential in classic colours, designed with clean lines and effortless comfort.

The collection introduces new shirt silhouettes for both girls and boys, ranging from crisp refined styles to looser more relaxed shapes.
For girls, softer volumes and modern proportions add a light elegant feel.
For boys, classic stripes, knitwear and clean essentials bring a timeless familiar character.

Each piece is designed to stand confidently on its own or combine seamlessly with the rest of the collection. Timeless pieces, designed to evolve with every generation.

Discover The Orange Label collection online or experience it in our six flagship stores.