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Summer Sneak Peak: Our Tropical New Collection !

Our inspirational theme for our new summer collection 2023 is ‘Tropical Islands’. Used in a typical AO76 way: a mix of classy chic and funky sportive pieces. Something for everyone !

OH MADAME, JUST ENJOY SUMMER LIFE

Tropical Islands ? Visualise lots of palm trees and lemonade drinks, beautiful flowers and colourful sunsets, funky sunglasses and sporty beach clubs. All fun inspirational elements our stylists played with to create a new summer collection with lots of cool Artwork and a bright sunny colour pallet.

STAY CHILL, YOU’RE A WAVE RIDER

We always create our clothes from a child’s perspective. And AO76 kids are the adventurous ones. They love kitesurfing into the sunset, skateboarding through life or hiking in search for special fauna & flora. Or hanging around the house, just chilling. The tropical way of living !

LET'S PLAY !

Our AO76 kids love to goof around and play, just like our stylists. They are very sporty and love to move freely & chill comfy at the same time. Practicality and quality are very important. At AO76 we keep on searching for the perfect fits, softest fabrics and sustainable high-quality materials for every new collection. And this summer it all came out with a tropical summer twist.

BE KIND, BE COOL, BE SURFY LIKE SHARK

The tropical life is all about happiness and togetherness, going on cool summer trips and having a blast. And that’s what our AO76 kids love to do ! Their minds are positive, their acts are kind. So our stylists used a lot of happy positive slogans and prints to keep up the good vibe.

RESPECT OUR ROOTS

American outfitters is here to stay ! Before launching a new season, we love to look back at previous collections to keep our roots alive. Reworking an old vintage print or creating new sporty twin sets is always part of our unique creation process. It’s what we are known for, it’s what we love.

WE LOVE OUR CLASSICS

Chilling with your friends at the beach, going on an adventurous insect hunt or pointing your surfboard through the waves. Just like in the old days, our kids love the purity of nature. Not only in activities, but also in prints and fittings. In all our collections, we have some basic pieces easy to wear and to combine with. Our Teenage kids just love them !

ELEGANCE & ROMANCE

We are known for our sportswear, but we also have strong classy communion pieces in our new summer collection. Beautiful flower dresses and long jumpsuits, goofy knitwear and classy shirts to pick from. Always with a funky AO76 twist of course !

IT’S ALL IN THE DETAILS

Just like in the tropics the magic often lies in the details. Have you ever taken a closer look at a dragonfly, the pedals of a flower or the structure of a leopard print ? That’s what we like to create in our collections. The beauty of detailing, in print as in quality.

NO TROPICS WITHOUT SUSTAINABILITY

At AO76 we have high respect for our planet. Our collection is already 70% made from organic cotton. Our very own BeKindAct to the world. Combined with our famous colour blockings and dip dye painting techniques, we created a joyful sustainable collection. Who’s ready for Springtime ?!

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