3 - 2 - 1 HAPPY NEW YEAR !
What a year ! We are ready to jump into 2021 with a big smile and, of course, a great wardrobe ! We had an amazing 2020 with a lot of fun shoots, great moments with the AO76 team, and a lot of children shining in our creations. Amazed by our clients creativity and their kindness which is reflected in the #bekind group. Most of all we are grateful that, even though Corona tried to get us down, we kept on surviving thanks to our loyal customers.
2021, we are ready for you ! We wish all of our customers a year full of love, good health, and happy moments with friends and family.
Enjoy this wonderful year!
Winter 2020 is almost coming to an end... but not without a banger!!
We held our last shoot of the season on a very special location, the owner calls it ‘Lotte’s Cabine’. A typical Canadian hut build in Canada in 1994, shipped to Belgium, all pieces separately packed and numbered carefully, and build up again in Aalter. And you know what? The Canadian workers flew in especially to rebuild it themselves the way they designed it ! Crazy right?
It’s close to the ‘Kraenepoel’ pond, one of the only ponds who can freeze completely when it’s cold enough and where you can go iceskating in wintertime ! When they open the pond for visitors it’s surely worth to go and check it out ! #ao76favoriteplaces
Marie, our assistent retail manager, her mother ‘Lotte’ lives in this unique authentic cabine with her two beautiful crazy cats, very photogenic creatures, who of course where the perfect playmates for our models.
The day began with a lot of excitement because Saint-Nicholas came early this year. Maybe his watch is still on Canadian time? Everyone was trilled so the atmosphere was set. Our youngest models, we call them our two little elves, had first discovered the presents, which made them very happy of course !
In the meanwhile our teens just chilled in the living room, hanging out. It was so cool to see everyone bonding, making friends, sharing stories and enjoying themselves. After all...these kids didn’t even know each other from before ! Friendship can happen so fast when having fun and being relaxed !
By noon we asked the kids what they wanted for lunch. Guess what ? PANCAKES ofcourse ! Marie and Bahore took the lead in the kitchen as born topchefs, while the others set the table and organized the toppings. Mmmmmm...not to brag but their pancakes tasted delicious !
After lunch we decided to challenge the kids to a fun game. And what better game to play then the old time classic Monopoly ! Money was divided, pawns were chosen and strategies decided. They had a blast ! Who do you think won?
To close the shoot we all felt like celebrating the day with a small dance party! Marie took her time in the bathroom to handpick her own outfit. She has a great style for fashion. She put together a perfect outfit for Christmas party’s ! Check it out !
Everyone looked amazing! We put some lights up for extra cosiness, played the latest music and danced until it was dark. The perfect ending to a perfect day. We at AO76 design clothes where kids can have fun in and enjoy life to the fullest. So mission completed !
HOW OUR STORES BECAME GIANT BILLBOARDS
The announcement of the second lockdown made us think. How can we turn this problem into an opportunity? After some pondering we found a first opportunity: a centralized store with all articles in all sizes in all colours, our very own webshop. We emptied our stores and moved the items to our online platfrom. With the stores empty we had another problem; how will our customer know we are still in business. Another problem means another opportunity, yaay !
Finding the second opportunity was easy ! We have a new way to communicate a message offline. The windows were blank canvases waiting to carry a message to the outside world.
We went for humor ! Our challenge was to make people smile in these cold winter months. We got creative and came up with a series of funny, gutsy messages. Have a look !
Did it work, did you smile?
Humor is the best medicin to everything !
EXPLORING THE WOODS
Meet our castle crew! Jeffe, Nella, Hector, Miles & Sam. Five kids who didn’t even know each other at the beginning of the day. They became this cool CREW playing all kinds of outdoor games together, telling each other stories and jokes and exploring this beautiful domein of the castle of Ooidonk.
Armed with gummy boots and solid walking sneakers, dressed in their favorite comfy AO76 outfits they went on this big hike TOGETHER full of adventure, exploring the woods and all its different walking paths.
They discovered trees over 200 years old, saw a buzzard flying over looking for its prey, stumbled upon a big web of creepy branches straight out of a scary movie !
ROCK-PAPER-HIDE & SEEK
The woods around the castle are a perfect playground ! Long grasses to creep around in, lots of trees to hide after and wide spaces to run and play tag. Our models had lots of fun goofing around and getting to know each other !
So HEY you! Join our crew and get OFFLINE to play TOGETHER too!
Wanna join them and spend the FUTURE TOGETHER ? Check out our BeKindActie at ao76.com/en/be-kind-act and become a member of our BeKindCrew ! We’re expecting you !
AT NATHALIE'S HOME !
COINCIDENCE ? WE DON’T THINK SO !
The sun was shining at full force, the dogs were playing in the garden, frogs were sun tanning at the edge of the pond, nature was just at her best because it was springtime. We were all so relaxed and feeling happy !
The atmosphere at the house of Nathalie Vandemoortele, co-founder of AO76, was so homey and welcoming that other kids were just dropping by spontaneously to say hello to their friends/family being photographed. By the end of the day they even wanted to join! So instead of shooting with two kids, it became this chill crew of five ! Just by accident ! How cool is that!
We were so lucky we could take photos at the amazing and beautiful home of Nathalie. A little paradise surrounded by nature. An architectural highlight full of beautiful views, cosy corners and an unique atmosphere. A very special place indeed !
MEET THE CREW
We had two family models booked for the day. Jane, daughter of co-founder Patricia Vandemoortele, who has been wearing AO76 ever since she was a child. And Odile, our little one, a beautiful eight year old girl and the daughter of Virginia, our sales expert. A tiny bit shy at first being the youngest girl in the crew, but that changed fast! Jane & Hanne quickly became like her big sisters during the afternoon. It just clicked !
Here we have our beautiful young couple Hanne and Harry who just dropped in ! Two happy teens with lots of style and playfulness. They handpicked these cool oversized unisex tees to wear. So same t-shirts, but different looks #couplegoals !
Last but not least… Cesar, Nathalie's son, came home while we were ready for our last look. He just got some strawberries from the local’s farmer vending machine a little further down the street. The girls were so grateful, all three of them jumped up to hug him ! He could easily join the crew for this last part. We just love these unexpected get-togethers !
WE LOVE TO INSPIRE
It’s a wrap ! We wanted to thank everyone for joining and willing to try on different looks. When we asked what they wanted in return for spending the afternoon with us, they just said “I would love this t-shirt”, “I would love this dress”, “Can I keep this sweater ?” We were stunned ! All they wanted was to keep the clothes they had tried on during the shoot.
Maybe we see you later in one of our upcoming photoshoots ? You can send an email to email@example.com with a picture, your info and sizing with a little motivational speech to join our models team ! We’re always looking for cool and adventurous kids, so here’s your chance !
HANGING OUT IN BRUSSELS !
LOVE AT FIRST SIGHT
We met Andrea while shopping with his family in our AO76 flagshipstore in Nieuwpoort. We were immediately struck by his cool looks and witty charm. But guess what? Andrea turned out to be an amazing dancer! Oh yeah...he got some moves alright! He was eager to show us and tell us about ‘The Lab’; the dance school his mother Lydie opened 10 years ago in Brussels. Our styling team was so exited as we are always looking for cool and inspiring shooting locations. We love to work with and support small entrepreneurs, like ourselves. So we had a date!
WELCOME TO BRUSSELS
Brussels is a surprising town. It’s the capital of Europe, so it looks very big and busy. But actually it has a lot of small neighbourhoods, where you can find young, creative communities, original shops, lots of animation on the streets and cool hang out places. They all have one thing in common; creative beauty! That’s exactly what AO76 loves to discover!
MEET THE CREW
Andrea introduced us to his friends; Giulia, Lou, Jérôme and Violette. All of them curious teenagers looking for some fun. The weather was on our side, although it was only the end of February! Lucky us! We tagged along through the streets of Brussels. The teens stopped for some fruits at this typical colourful grocery store on the corner.
They took their time to discover this oldschool washing salon, and walk along other nice places.
We ended up at the ‘Rocket’s café’. This laid-back coffee bar where you can order all kinds of sinful delights. We ordered the supreme special ‘big chocolate-milk with marshmallows’. ‘Oh come on, just for once!’
DANCE DANCE DANCE!
Andrea and his friends weren’t tired yet! Oh no, the best was yet to come! Back in ‘The Lab’ they performed their latest dance routine for us. Pumping music coming out of the speakers, one chunk of energy in motion, these groovy ‘damn that’s soooo cool’ moves and joyful faces, the perfect way to end our day together. Beautiful and catchy to see. Our mission was completed; seeing happy faces, comfy and easy in their AO76 outfits, dancing without a care in the world, just being kids having fun! #shopyourlocalonline #morethenever #wereinthistogether
WE SHARE OUR HOTSPOTS !
Vosselare Put is one of our favorite spots because it goes back to our youth. We feel grateful to live in such natural beauty. Hidden along an old bend of ‘De Leie’ somewhere between Deinze and Bachte Maria Leerne, this protected area is wonderful in every season.
On hot summer days it’s our favorite hang-out with friends and family. You can take a refreshing dip in the river bend after soaking up the sun in the meadows or after a bike tour along the banks.
You can also cross ‘De Leie’ with the ‘Bathio’ self-service ferry and continue to follow the footpath on the other side to explore the whole area.
On crisp winter days you can cycle and walk through the wet fields and misty nature. Ice-skate on the frozen river or simply enjoy the quiet natural surroundings, disturbed only by animal sounds.
In any season really, nothing beats the joy of going for a soothing walk or bike-ride through quiet Vosselare Put after a long day of school or work and unwind surrounded by the beautiful scenery.
We recommend you go to the local clubhouse ‘Vosselaere Put’ and enjoy a delicious dinner or just go for a snack and drink as pleasant break.
We have lots of love and respect for this amazing place and hope we can lure you there with your family and friends. Enjoy !
discover nature with us !
We believe our little country has a lot of beautiful “hidden” spots to discover! Lately we fell upon ‘the Botanical Garden of Meise’ which is a true gem.
This must-visit is a home to 18.000 species of trees, plants and flowers from all over the world. Scattered along a 92ha large estate, a paradise of greenery is displayed in exterior gardens and different greenhouses. The largest greenhouse the ‘Plant Palace’ was the perfect location for this Summer ’20 campaign.
You can stroll through the estate alone or take a guided tour to discover interesting stories and fun facts about plants.
More than a museum, the botanical garden has an ecological and scientifical mission. The venue is an ideal habitat for floral scientific research and preservation purposes.
Every summer in August, this cool place organizes an event called "Wonderweekend". The whole venue is dedicated to family enjoyment. Numerous activities like games, cultural visits and food trucks are organized all over the estate. You can spend the night in a cardboard tent, the perfect family getaway! Check their awesome video now !
OUR FIRST 100% FAIR HOODIE IS A FACT !
We are very happy and proud to announce the launch of our first 100 % sustainable product !
The artwork on this limited hoodie is made by a young, upcoming artist “ZIRO artwork”, founded by the talented Jan-Willem Van Der Maelen. Ziro gets his inspiration mainly from the 80’s when AO76 was still very young... He is also a big sci-fi lover !
We discovered his work during an exhibition by Kunstgezind. Kunstgezind is established in Antwerp & created to encourage promising young artists and support them in their artistic endeavours. We believe these young artists have an important message to deliver in our society. The creation of this trendy & unique hoodie is the result of our first collaboration, with many more to come!
The hoodie itself is made of 100% organic cotton/polyester coming from a certified GOTS, FAIR WEAR, ORGANIC COTTON supplier. Fairness is crucial in our world of today. It is also the way in which we want to move forward as a Belgian fashion brand. Sustainability is about community & strength in collaboration.
The sweater is a limited edition and is available for all kids and their families because together we are amazing !
GHENT CITY TOUR WITH OUR TEENS - WE ARE AWESOME !
Today our teens take us for a tour through our beautiful hometown of Ghent. Meet Bruna & Marie. Bruna is 12, a happy girl who loves kickboxing, acting in theatre and hanging out with her friends. Marie is 14, very sportive and always in a good mood. Weekly, she does 16 hours of gym.
Meet Andrea and Emile. Andrea is 12 and has a passion for hip-hop and hockey. He thought the shoot was awesome and AO76 clothes too! Emile is 14, loves soccer and biking with his friends. He was very happy to discover what Ghent has to offer!
We began our journey in our Ghent flagshipstore where our pack picked their perfect outfit. They hopped on their bike to show us the sights of this beautiful city. Even though it exists since the Middle Ages, Ghent is young and creative.
Due to its compact size, it is easily visited on foot or by bike and is dotted by bars, cafes and shops for hip stops.
Graffiti and street art are everywhere, artsy festivals happen all year round, the newest architecture melts with the oldest buildings.
De Kouter is one of Ghent’s largest squares and has a flower-market every Sunday morning. Watching a big band playing ‘Evergreens’ is a popular weekend attraction.
The historical heart with its old houses along the banks of the “de Leie”, is a popular after-school hangout for teens. There is always music in the streets due to the many musicians, close to the famous three towers of Ghent; St. Nicolas' Church, Belfort Tower and St. Bavo's Cathedral.
Moor&Moor, our favourite organic bar is another one of these groovy meeting places for students of the nearby art schools. Roaming a trendy city in comfy outfits…
AO76 clothes are made to express your awesome you !
our NEW shop in NIEUWPOORT is open !
Albert I Laan 153
8620 Nieuwpoort, Belgium
+32 58 60 49 94
Monday, Wednesday, Thursday, Sunday10h00 - 18h00
Friday - Saturday10h00 - 18h30
Lunch break13h00 - 14h00
Closed on Tuesday*
*Except during school holidays, open 7/710h00 - 18h30
our shop in bruges is open !
8000 Brugge, Belgium
+32 50 61 67 09
Monday - Saturday10h00 - 18h00
1st Sunday of the Month 13h00 - 18h00
Behind the scenes of AO76
Read everything you always wanted to know about your favorite brand.
SMELLS LIKE TEAMSPIRIT
Everything you always wanted to know about the people who create your coolest collection, can be discovered in the article about AO76 in De Standaard Magazine Mode XL of 24th of February 2018.
A very proud AO76-team thanks you for your support throughout the years.
Ellemieke booksign at AO76 Den Bosch
Sweet and Smoothie
Saturday’s sweet tooth : Smooth(ie) encounter with Ellemieke Vermolen at AO76 store in Den Bosch on 23/09 between 2pm and 4pm.
NEW FLAGSHIPSTORE IN DEN BOSCH
We hope you are doing as fine as AO76 is.
AO76 has gone through a year of changes, but as they say : change is good!
Our AO76 cool kids collections are not only popular in Belgium, but also far (and near) beyond the borders.
All of our Dutch customers will be very pleased to hear that we are opening a new AO76 store, our first abroad,
in Den Bosch, Holland. Not only the goods in it, but the store itself is absolutely worth a visit.
You are very welcome during our opening weekend and our catwalk on Saturday 9th of September at 11h, and on Sunday 10th at 12h.
PATRICIA VANDEMOORTELE, DESIGN MANAGER & CREATIVE STRENGTH BEHIND AO76
Discover her home and architectural tastes in this interview appeared in the Weekend Knack's last edition.
RENEWED AO76 STORE IN KNOKKE
Knock knock on wood
our new AO76 Knokke store
sure looks good
with surfboards and more !
So let's have a toast
to the coolest kids store on the coast !
Kustlaan 331 - 8300 Knokke - Belgium
to give every AO76 store
a new, flowery decor.
On windows, on the floor,
terracotta tones, comfortable seats,
Summer collection beats !
HAPPY YEAR !
We wish you a happy year full of fun, sun and KICKS with A076 !
The new summer collection will be online and in store soon.
AO76 takes you on a tropical trip to cool California. Vintage surf vibe for the boys, happy hippie for the girls…
A sweet summer full of sun and fun.
Check it out !
SUNDAY FUNDAY !
Your favourite four AO76 stores are all open on Sundays 11th and 18th of December.
Whether you’re in Antwerp, Brussels, Gent or Knokke,
You are very welcome for your usual or Christmas shopping.
All gift guide articles can also be bought there!
Smile & Win !
Le Bon Marché in Paris was packed with excited kids last on the 5th of November.
It sure was holiday BUT the AO76 Photo Booth had come all the way for a very special edition of the« Win Your Kids Look » contest, à Paris, oui oui :-)
The winners were thrilled with their generous gift vouchers !
BACK TO SCHOOL !
Picture taken during the great workshop “Emotional Intelligence”
by Daniel Mitel and Agathi Christodoulidi : http://motivate-yourself.org/
We were all thrilled, and are very excited to serve you even better :
with less stress and more love and efficiency !
A076 goes global – and we are pretty proud !
Did you know : your favourite brand has corners allover the world ?
One of them is in one of the most beautiful department stores in Paris :
Le Bon Marché.
The keen eye of Elle also noticed the cool AO76 collection and featured us
in the special “Bon Marché” edition !
Check it out - Always nice to be noticed
usa days II - THE SEQUEL - double trouble !
All good things come by 2...
You were so happy with our USA days, we'll do them again,
AND DOUBLE THIS TIME !
Winter will definitely come, no stress... here's your last chance to dress for less !
So from the 21st until the 25th we expect you in our AO76 stores of Antwerp, Brussels, Ghent and Knokke where we offer no less than 20% on our cool winter collection.
And if you're more comfortable in your couch, this generous offer is also valid on AO76.COM.
Our new AO76 winter '16 collection is inspired by the roots of the brand. Cool American looking sportswear with beautiful basics and thick soft fabrics.
Stuff made to face a Canadian winter. Or a schoolyear of adventure and play:)
AO76 offers a discount of 10% on the winter collection from the 16-18 th th of September.
Valid in the AO76 stores in Antwerp, Brussels, Ghent, Knokke and on AO76.com!
BACK TO THE ROOTS & INTO THE FUTURE
Welcome in our relooked store in Brussels.
Check out our cool collection and feel the new vibe:))
AO76 store - Chaussée de Waterloo 1362a - 1180 Brussels
PRINT YOUR SMILE & BE LUCKY
13th -15th August @ the AO76 store in Knokke
SMILE AND WIN !
At AO76, we have great news and we would love to celebrate it with you. Your favorite brand AO changes its name and becomes AO76.
A return to the roots to go full force into the future !
Because it ‘s summer and you ‘re chillin’ at the beach, we invite you in our AO76 store of Knokke. We have planted a photobooth in which you, your friends and family can take cool and fun pictures. You can print’em and share ‘em on your Facebook or both ;-) If you’re lucky you might even win a gift voucher, and get more cool stuff for less !
So bring on that smile, and
Get your kicks @AO76 !
AO76 store – Kustlaan 331 – 8300 Knokke