MEET OUR TEAM
WHO ARE WE ?
We are all, one by one, beautiful, multi-talented, energetic, warm, playful & adventurous, ‘little crazy’ but wise, bold and powerful individuals full of creativity, love and passion. Together we form an unique, not so ordinary, family who is connected by heart and bravery, and who respects and takes care of each other. Always !
WHAT BRINGS US TOGETHER TO CREATE ?
We all have two important things in common. We love to create beauty in a fair and authentic way and we love to see kids grow up to be themselves; just happy, wild, young and free ! The combination of the two has resulted in a unique belgian fashion product. Qualitative kids clothing starting from age 4 till 16, created 100% in house, produced in a fair way, styled with a twist and sold honestly.
MEET THE INDIVIDUALS IN OUR TEAM !
OUR STYLING TEAM
Who creates these beautiful unique art works ? Who invents new ‘out of the box’ fittings and is constantly searching for new inspiration, fabrics and cool gadgets ? That would be our amazing styling team; our two young artists Mathilde & Milena together with our co-founder Patricia. For extra support they can rely on two wonderful freelancers full of talent and great style; Femke & Martin.
OUR PRODUCTION TEAM
Who makes sure we work with the best manufacturers and guides us through the whole production proces from A to Z, so that the creations of the styling team can come to life in all their grandeur. Our well oiled tandem with years of experience; Ann & Tania.
OUR VISUAL MARKETING TEAM
Who makes all our beautiful content pictures and takes care of our online social media ? Victoria, a young freelance photographer with enormous talent and wit !
Who creates our authentic shop windows, makes sure our stores are always styled according to the unique AO76 concept, invents the looks for our photoshoots and just recently started copy writing our creative texts ? Our lovely duo Jozefien & co-founder Nathalie.
Who translates our mission statement and vision into a grand visual marketing strategy? Who’s the guardian of the AO76 community and is in charge of all our visual campaigns? As son of co-founder and stylist Patricia, Gaspard is the bridge between marketing and styling. He makes sure our collections breath out the AO76 DNA at full force.
OUR FINANCE TEAM
Who makes sure the numbers add up ? Who keeps us from spending all the money in one go ? Who has the whole paper mill under their thumb and makes sure we have a structured administration ? Our fantastic finance specialists Annelies and co-founder Nathalie.
OUR WHOLESALE TEAM
Who sells our product at first hand in our showroom and on the fairs ? Who is our direct link with our wholesale customers and knows the fashion market inside out ? Who is always happy and ready to help organize our photoshoots and welcoming the kids. It’s our commercial talent Virginia.
Who keeps everything running when no one else can, who is the heart and soul of this very family, our IT-specialist, the most multi-talented of all, our logistic and customers support, and the one who guards all deliveries; our rock in the surf Anne-Leen.
OUR RETAIL TEAM
Who sells our product with great enthusiasm, honesty and patience. Who keeps our stores clean and neatly organized. Who is our important link between the teams behind the scenes and you, our dearest customer. Our amazing devoted sales team; Isabelle & Catherine in Knokke, Ellen in Ghent, Stephanie in Antwerp, Annabelle & Virginia in Brussels, Gaelle in Brugge, Lynn in Nieuwpoort and Armita as flying support.
Who makes sure our sales team is well supported and guided ? Who coordinates all our webshop orders and organizes our teambuildings? Marie, our newest and youngest member of our AO76Team.
We also have our very own handsome handy-man, Philippe ! He's been with us for more than 20 years ! He has a heart of gold and hands like steel. He can make, break or fix anything ! He’s so precious to all of us !
OUR DRIVING FORCE
Who is the one busy lifting our brand to the next level and leading us strong and safely into the future ? A true entrepreneur full of initiative and power, highly structured and fair, always keeping the bigger picture in mind. Our charming, top commercial talent Sebastien.
LAST BUT NOT LEAST…
Who makes sure we all have our noses in the same direction ? The captains of the ship, the guardians of the AO76 vision; our founders Nathalie en Patricia Vandemoortele. Daughters of Etienne Vandemoortele, the original founder of American Outfitters in 1976 !
Together we create authentic belgian kidswear !